Are your Black Friday discounts shown the way EU rules ask?
When you show a reduced price, you must also show the lowest price you charged in the 30 days before. EcoClaim reads your sale and product pages, finds every discount, and tells you where the 30-day price is missing.
What the rule asks for
Since 28 May 2022, Article 6a of the EU Price Indication Directive says: when a shop announces a reduction of its price, it must show the lowest price it charged in the 30 days before the reduction. Every EU country has written this into its own law (in Germany § 11 PAngV, in France article L112-1-1 of the Code de la consommation).
It covers crossed-out prices, "was / now" prices and percentage badges like "-30 %". A comparison with the manufacturer's recommended retail price (RRP) is not a reduction of your own price, but it must be clearly labelled as such.
Countdowns and "only today" offers are allowed when they are true. Saying an offer ends soon when it does not is misleading under EU consumer law.
The EU Court of Justice (26 September 2024, C-330/23) ruled that a percentage discount must be calculated from that 30-day lowest price, not from a higher price charged just before the sale.
What we check on every page
Sale pages, category pages and product pages: wherever a discount is shown.
30-day lowest price
Every crossed-out price, "was" price or "-20 %" badge: is the lowest price of the previous 30 days shown with it?
RRP comparisons
Is the higher price your own earlier price, or the manufacturer's recommended price? If RRP, is it clearly labelled?
Countdowns and "only today"
Where the page puts time pressure on the shopper, so you can make sure the deadline is real.
Honest answers, never a false alarm
We can see whether the 30-day price is shown, not whether it is true: that needs your price history.
- Shown correctly: The discount comes with the lowest price of the previous 30 days.
- 30-day price missing: Your own earlier price is crossed out, with no 30-day lowest price. You get the line to paste.
- RRP comparison: The higher price is a recommended retail price. Fine when clearly labelled.
- Check: We could not tell what the higher price refers to. Not a breach: look at it by hand.
What it costs
- The price check is included free in every EcoClaim scan, next to the green-claims and product-safety checks.
- Signed-in scans show every page, what to fix, and the text to paste in five languages.
- Start with a free scan above, or a free account with 3 scans, no card needed.
Questions
Does the 30-day rule apply to category and sale pages too?+
It applies wherever you announce a reduction. If a category tile shows a crossed-out price or a "-30 %" badge, the lowest price of the previous 30 days should be shown with it.
Can I compare with the manufacturer's recommended price?+
Yes, an RRP comparison is not a reduction of your own price. It must be clearly labelled as the manufacturer's recommended price, so shoppers don't take it for your earlier price.
Can you check whether my 30-day price is correct?+
No. We can see whether a 30-day price is shown, not whether it matches what you charged: that needs your price history. We say so on every result.
Are countdowns forbidden?+
No. A countdown or "only today" is fine when the offer really ends then. Restarting a timer, or keeping the same "last chance" offer for weeks, is misleading.
Is this legal advice?+
No. It is an automated check of what your pages show, so you can fix gaps before Black Friday. For a legal opinion, ask a lawyer.