Free Greenwashing Copy Checker

Yes — every basic text check is free with no signup, no credit card, and no watermark on the output. You can paste up to 500 words per check and get back a full breakdown of every flagged phrase with a compliant rewrite suggestion. Free accounts are capped to a handful of checks per hour; if you need unlimited checks, saved history, and the ability to share reports with your legal team, create a free EcoClaim account.

The free copy checker accepts up to 500 words per submission. That's enough to cover a typical product description, a hero-section headline plus body, or a single paid-ad variant. If your copy is longer — for instance a full landing page or a long-form sustainability blog post — break it into sections and check each one separately, or sign up for a paid plan where the limit is raised to 5,000 words per check.

Your text is compared against the EcoClaim ruleset in three passes. First, a lexical scan matches every word and phrase against our list of 82 banned and high-risk terms drawn from the EU Green Claims Directive and the Empowering Consumers Directive (2024/825). Second, a country-rule pass checks for language that triggers specific national laws in Germany, France, the Netherlands, Spain, and Italy. Third, a context AI re-reads the surrounding sentence so you don't get false positives on benign uses of words like 'natural' in, say, a cooking context.

Every flag comes with at least one suggested compliant rewrite in the same tone and voice as your original copy. On free checks the rewrites are preview-length; on paid plans you get full paragraph rewrites, bulk rewriting across multiple products, and a brand-voice profile you can reuse across campaigns so all your marketing stays on-message and on-law at the same time. You can learn more about the underlying banned-word list on the /banned-words page.

Marketing teams writing product copy, freelance copywriters who need a quick compliance check before sending work to clients, e-commerce founders without access to in-house legal, agencies running paid campaigns in multiple EU countries, and PR teams reviewing press releases for unintentional greenwashing. If you write anything that makes an environmental claim about a product and it will be seen by EU consumers, this checker is for you.