Free tool · No signup · 60-second results

Free Website Greenwashing Scanner

Paste any product or shop URL — our AI checks every page for EU Green Claims Directive violations in 60 seconds. No signup required.

Free scan — no account needed. Score + penalty estimate + 1 flag revealed.

Why use this scanner?

Three reasons every EU e-commerce site should run a scan before the September 27, 2026 enforcement deadline.

The EU is cracking down — hard

The Empowering Consumers Directive (Directive 2024/825) takes full effect on September 27, 2026, and the Green Claims Directive follows close behind. Penalties for misleading environmental claims can reach up to 4% of annual EU turnover — and that's before national regulators add their own fines on top. We're already seeing the pattern: in 2024 the German BGH ruled against a confectioner in I ZR 98/23 for an unexplained "klimaneutral" claim, France's DGCCRF has handed down six-figure fines for vague "eco-friendly" labelling on fashion sites, and the Dutch ACM settled with multiple airlines over CO2 compensation claims. The scanner tracks 82 banned and high-risk terms drawn directly from these rulings so you catch the same language regulators are already punishing.

What our scanner catches

Most greenwashing isn't a dramatic lie — it's vague, vibes-based marketing that the Directive now treats as an illegal commercial practice. The scanner flags all of it: generic terms like "eco-friendly", "natural", "green", "clean", "environmentally friendly", and "conscious"; unsubstantiated carbon and lifecycle claims; missing or fabricated certifications; and country-specific traps like Germany's requirement that every "klimaneutral" claim explain its compensation method inside the same advertisement, or France's ban on using the raw words "net zero" or "carbon neutral" without a government-approved decarbonisation plan. Every flag is tagged with the exact legal basis so your legal team can verify it in minutes.

From scan to fix in minutes

Paste a URL and the scanner starts crawling your product pages immediately. It extracts every visible claim — titles, descriptions, bullet points, badge alt text, metadata — and runs each one through a compliance AI model trained on the full EU Directive text plus the five national transposition laws. Within about 60 seconds you get a dashboard showing every flagged claim, a severity rating, a human-readable reason, a suggested compliant rewrite, and a penalty-exposure estimate for each covered country. Paid accounts can export the whole report as a PDF, share it with their legal team, and track fixes over time in a persistent scan history.

How it works

Three steps. About one minute. No signup.

1

Paste your shop URL

Drop in a product page or the homepage of your store. The scanner accepts Shopify, WooCommerce, Prestashop, Magento, and custom sites.

2

AI scans every product page

Our crawler reads each page, extracts every claim, and runs it through the EU Directive ruleset plus country-specific transposition laws.

3

Get flags, rewrites, and exposure

You receive a full report with severity levels, legal citations, compliant rewrites, and an estimated penalty range per country.

Examples of what we catch

Real claims we've flagged on real e-commerce sites. Every flag links back to the legal basis.

Claim on siteMedium risk

“100% natural”

Vague claim without scope. The term 'natural' is on the EU Directive's restricted-use list because it implies environmental benefit without defining what portion of the product, lifecycle, or supply chain is covered.
Claim on siteHigh risk

“Carbon neutral”

German BGH I ZR 98/23 requires any 'klimaneutral' or 'carbon neutral' claim to explain its compensation method inside the same advertisement. Without that explanation it is a misleading commercial practice.
Claim on siteMedium risk

“Eco-friendly packaging”

'Eco-friendly' is on the EU banned-terms list under the Empowering Consumers Directive (2024/825). The term is considered a generic environmental claim that cannot be substantiated with measurable evidence.

Frequently asked questions

Is the website scanner really free?+

Yes — running a basic scan is completely free, with no signup and no credit card required. You can paste any shop or product URL and get instant greenwashing flags in your browser. If you want unlimited scans, persistent scan history across your team, and one-click AI rewrites that make your copy compliant, you can create a free EcoClaim account — but the core scanner itself stays free forever.

How does the scanner detect greenwashing?+

The scanner combines three layers. First, it matches your product copy against a curated list of 82 banned and high-risk terms drawn directly from the EU Green Claims Directive, the Empowering Consumers Directive (EmpCo / Directive 2024/825), and national transposition laws. Second, it applies country-specific rules for Germany, France, the Netherlands, Spain, and Italy — catching claims like "klimaneutral" that require an in-ad method explanation under BGH I ZR 98/23. Third, it runs every flagged claim through an AI model trained on real enforcement cases so you see exactly why a phrase is risky.

What's the EU Green Claims Directive?+

The Green Claims Directive is the EU's upcoming regulation that bans misleading environmental claims across all 27 member states. Combined with the already-in-force Empowering Consumers Directive (2024/825), it prohibits vague terms like "eco-friendly" or "climate neutral" without independently verified evidence, and requires sellers to substantiate every green claim before publishing. Enforcement begins on September 27, 2026. You can read our full plain-English breakdown on the /green-claims-directive page.

Which countries are covered?+

The scanner checks claims against the five largest EU e-commerce markets: Germany, France, the Netherlands, Spain, and Italy. Each country has its own transposition law and enforcement body (Bundeskartellamt, DGCCRF, ACM, AEPD, AGCM) with slightly different definitions of what counts as misleading. We maintain country-specific guides with the current penalty ranges, landmark rulings, and enforcement trends on the /guides page.

Can I get certified that my site is compliant?+

Yes — our Complete tier includes a dated compliance badge you can embed in your website footer or checkout flow. The badge is re-verified every time you re-run a full scan, so it always reflects your current compliance state. This is useful for brands that want to signal good-faith effort to customers, regulators, and retail partners before the September 2026 enforcement deadline.

Keep learning

Deepen your understanding of EU greenwashing rules.

82 EU Banned Terms

The complete list of greenwashing words and phrases flagged under Directive 2024/825 and national laws.

Full Directive Guide

A plain-English walkthrough of the EU Green Claims Directive, its timeline, scope, and penalty structure.

Country-Specific Guides

Enforcement rules and landmark rulings for Germany, France, the Netherlands, Spain, and Italy.

Want unlimited scans?

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