Free Product Label Compliance Checker

You can upload JPG, PNG, and WebP images up to 5 MB per file on the free tier. That comfortably covers most product photography, packaging shots, label scans, and paid-ad creative exported at normal resolutions. If your source file is larger, compress it with any standard image tool before uploading — image quality does not need to be print-grade for the checker to read claims, badges, and colour cues. On paid plans the limit goes up to 25 MB per file and you can upload batches of up to 50 images at once.

The visual model is trained specifically on greenwashing examples — fake FSC and organic badges, AI-generated leaf motifs, green gradient backgrounds, hand-drawn 'eco' icons, and misleading certification logos from real enforcement cases. For common cases such as fake certification badges or unverified eco-labels, independent testing puts the flagging accuracy above 90%. For subtler cues like brand colour choice implying nature, the AI returns a lower-confidence warning instead of a hard flag, so you can make the final judgement yourself.

Five main categories: first, fake or unverifiable eco-certification badges that mimic real schemes like FSC, EU Ecolabel, or Cradle to Cradle; second, text claims rendered inside images (such as '100% natural' printed on packaging) that bypass page copy checks; third, colour cues and imagery that imply environmental benefit without a substantive claim (green gradients, leaf motifs, forest backgrounds) when combined with other risk signals; fourth, misleading before/after comparisons; and fifth, missing mandatory disclosures next to environmental claims on the label itself.

No — the image checker is diagnostic only. It tells you what is risky and why, and links each finding to the specific EU Directive article or national law, but it does not auto-generate replacement artwork. For brands that want help fixing flagged visuals, our Complete tier includes a design-review service where a human reviewer works with your design team on compliant alternatives. For the text claims embedded inside images, you can use the /tools/copy-checker page to rewrite the language itself before sending it back to your designer.

Yes — our Complete tier includes a compliance badge that covers both website copy and uploaded product images. Every time you re-run a scan on a product, the badge is re-issued with a new date so it always reflects your current state. This is especially useful for brands that sell through marketplaces (Amazon, Zalando, Otto) where missing or fake eco-badges are increasingly flagged by the platforms themselves ahead of the September 2026 EU deadline.