EcoClaim Research
The State of Green Claims 2026
How well do real EU websites hold up against the green-claims rules in Directive 2024/825 (EmpCo / ECGT)? These are anonymized averages from live scans run by EcoClaim's compliance engine — not a survey, not self-reported.
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Average compliance score across every scanned site
6,600+
Environmental claims analysed across 1,900+ pages
66
Days until the directive applies (27 September 2026)
Average compliance score by sector
Each site contributes its most recent completed scan. A sector appears only once at least 3 sites in it have been scanned — an average of one or two sites would be noise, not a benchmark.
No sector has reached 3 scanned sites yet. Sector breakdowns publish here as coverage grows.
Scan a site for freeHow these numbers are produced
Every figure comes from EcoClaim scans of live websites. The engine crawls a site's public pages, extracts each environmental or sustainability claim, and classifies it against a rule set derived from Directive 2024/825 and the amended Unfair Commercial Practices Directive (2005/29/EC), plus the national transposition rules of the markets the site sells into.
The compliance score starts at 100. Each high-risk finding weighs 15 points and each medium-risk finding 5, applied through a diminishing-impact curve so heavily-flagged sites remain distinguishable from one another. Compliant claims never reduce a score.
Nothing here identifies anyone. Only a sector average, a range and a count are published. No site name, URL, customer or individual score is exposed, and sectors below 3 sites are withheld entirely so a small group cannot be reverse-engineered.
Scores reflect what was publicly visible on each site at scan time. They are not a legal determination, and this page is not legal advice.
Where does your site sit?
Run a free scan and see your compliance score against your own sector's average — with every flagged claim, the rule it breaches, and a suggested rewrite.
Scan your site freeLast updated automatically. Figures refresh as new sites are scanned.